It has taken us a while to make up our minds, but we finally have a winner and with that an entirely new brand identity for ALBA!
Many of you might remember that on the 13th of September 2018, we shared a post on Facebook asking for your help to decide between four different options of logos for ALBA. We liked each individual alternative but were looking for the right identity to embody the spirit behind the ALBA Experience. It was a hard decision in which only the people of ALBA could help find the truth.
Professors, staff members, friends and of course, students have all helped by answering our survey. That is how we received 83 unique points of view that helped us understand the nature of the logos we had on the table and allowed us to find the one most suitable for transmitting the values in which we believe in. Active learning beyond the classroom, friendly and trustworthy are all characteristics that were easily recognized within the chosen logo.
But why stop with just the logo? Over the past weeks, we have been developing an entirely new visual universe, including a color palette a set of graphic styles and ideas.
The time has come to say…
As the great Marie Kondo has taught us, we would like to send out a big THANK YOU to our previous brand identity for accompanying us to this amazing point in our existence. We are now ready to say HELLO to the new brand identity of ALBA. The future is bright yellow!
Thank you very much to everyone involved in the selection process. We couldn’t have done it without you!