Studying in the city of famous modernist architects gives you the opportunity to see modernist wonders, but perhaps most importantly, allows you to step inside the mind's of geniuses, quite literally.
It has taken us a while to make up our minds, but we finally have a winner and with that an entirely new brand identity for ALBA! We liked each individual alternative but were looking for the right identity to embody the spirit behind the ALBA Experience. It was a hard decision in which only the people of ALBA could help find the truth.
We are starting a new series where we interview ALBA professors and staff to give incoming students a perspective of academic life. I sat down 1-on-1 with Professor Lanau to discuss his personal connection with ALBA.
According to my Art and Architecture professor, Craig. He explained: “as the seasons change, people will eat certain foods and go to certain parts of the country. People have their daily rituals and they are important for locals to live a unique life here.” This was a characteristic that stood out to me the most when I arrived in Barcelona.